Assignment One: Text and the City (Ashley Morgan)
'Take three photographs of written text found on buildings which you think sum up the essence of Cardiff city'.
My first thought of Cardiff is and always will be Primark. It was the reason I first ever came, and kept returning.
The store is in the centre of the shopping area. 'Primarks' sign is positioned centered on the building just above its doors to make it clear of the store. It's font in a basic serif font helping it be approachable and readable.
The image is taken from below and to the right of the building tilting upwards, I did this to create an overpowering emotion to represent the greatly established corporatation.
I wanted to include people going inside the building as well as out in the compostion due to the fact that the business is about people and would not survive without us. I liked how in this frame there is a predominant theme of the colour pink and blue. The blue building gives off an unemotional robotic feel to the company which with the pink women and other people help create a mood and atmosphere.
My second photograph was chosen because it was the first ever nightclub I went to in Cardiff and one of my favourites of all time, so it had to be one out of the three. The club is a few streets from the shopping centres and castle giving it easy access and helping it been seen by the masses.
I left a large space of the building above the club's sign because I liked how it left the reader's imagination to visualize the character and atmosphere within. I really like how the sign for Tigertiger is in all lowercase and has a mixing colour scheme to show its laid back, fun personality and character in addition to Primark's. The title is also placed above the doors in the middle again to promote its club in a easy, simple manner.
I left a large space of the building above the club's sign because I liked how it left the reader's imagination to visualize the character and atmosphere within. I really like how the sign for Tigertiger is in all lowercase and has a mixing colour scheme to show its laid back, fun personality and character in addition to Primark's. The title is also placed above the doors in the middle again to promote its club in a easy, simple manner.
Image Three: Cardiff Castle
My third representation of Cardiff had to be one of the cities most famous landmarks the castle. Cardiff will always be associated with its castle and its history. The castle is located just off from the shops and next to a busy road making it very visible. It is also positioned on a flat piece of land which makes it clear that it wasn't built for someone as important because it was easier to access and by not being placed on a hill it represents how it did not need to defend itselfs.
The shot is of half of the entrance and has people walking through, on each side of the opening is a sign saying 'welcome' in various languages all in a sans serif font showing how the whole world come and visit the iconic castle. On the board the iconic Cardiff castle logo is also present. The font is white on a navy board helping the text be seen to all. I wanted to photograph inside the castle as well as the text to create a through the looking glass effect.
