Tuesday, 12 October 2010

Analysis Using Connotations/Denotations

To the left is a campaign made by 'United Colors of Benetton' a fashion corporation widely known for its extravagant and shocking advertisments.

The denotations of this image would be a white and black man hancuffed together both wearing denim jeans and jackets with a lighter blue shirt underneith. In the top right corner is the companys iconic label.

The connotations would be that the two men are equal. Plus with the label being green this connotates a neutrality again agreeing with the men being equal.